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Research papers

Qualitative research

This paper shows how âscientificâ thinking has wrongly influenced the way qualitative research is sometimes conducted. It argues that qualitative market research is almost entirely an âartâ. It enumerates a number of techniques...

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January

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1947

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April

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2024

You searched for: "*"

Research papers

Qualitative research

This paper shows how âscientificâ thinking has wrongly influenced the way qualitative research is sometimes conducted. It argues that qualitative market research is almost entirely an âartâ. It enumerates a number of techniques...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Roger Boyce

June 15, 1997

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January

1947

April

2024

You searched for: "*"

Research papers

Qualitative research

This paper shows how âscientificâ thinking has wrongly influenced the way qualitative research is sometimes conducted. It argues that qualitative market research is almost entirely an âartâ. It enumerates a number of techniques...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Roger Boyce

June 15, 1997

Citation

This paper shows how âscientificâ thinking has wrongly influenced the way qualitative research is sometimes conducted. It argues that qualitative market research is almost entirely an âartâ. It enumerates a number of techniques...